CANNES LIONS
34 seats. Five days.
One curated room on the Croisette.
Sixth Hive was the official FT Teahouse Media Partner for Cannes Lions 2026. We hosted 34 invitation-only business sessions inside the FT venue between 22 and 26 June. Small tables. Matched on intent. One clear next step out of every conversation.
Watch the video to see what happened at Cannes Lions!
Five days of receptions, lots of cards, very few conversations that actually moved business forward.
We did something different.
Across five days at the FT Teahouse, we are hosting 34 small, curated business sessions. Three or four people per table, matched on intent, with one clear next step out of every conversation. By the time you walk in, you already know your table, the other people you are meeting, and the one thing each of them wants to talk about.
The week becomes the close, not the introduction.
How it Worked
01 - Apply
They completed a short application telling us why they were going to Cannes, who they wanted to meet, and what they were bringing to the room. Under 3 minutes.
02 - Got matched
The Sixth Hive team placed them at the right table on the right day with two or three people matched to your intent. They met them inside the Cannes 2026 community on the platform before you flew out.
03 - Met in the room
The 30-minute session took place inside the FT Teahouse on La Croisette. A Sixth Hive host opened the table, introduced each person, and helped the conversation land on a clear next step.
Who could apply
This was built for senior professionals attending Cannes Lions 2026 who want to use the week to do real business.
We looked for:
Brand-side marketing leaders – CMOs, VPs of Marketing, Brand Directors, Heads of Growth
Senior agency leaders – MDs, CEOs, founding partners
Network founders and operators – Founders of professional networks, member organisations, large internal communities
Editors, columnists and podcasters – Covering the marketing, business and AI beats
Investors – Active in network, community and B2B SaaS
Next event - To be announced
About Sixth Hive
Sixth Hive is an opportunity engine. A business decision engine that helps professionals, organisations and networks turn relationships into measurable outcomes through intent data, intelligent matching and AI-powered execution.
Founded by Flavilla Fongang, Sixth Hive sits at the intersection of professional networks, brand partnerships and the economics of who actually meets whom. We work with brands, communities and the people who run them. Our partnership with the Financial Times at Cannes Lions 2026 is one of the clearest expressions of what the platform is built to do.
Frequently Asked Questions
You need to be on the ground in Cannes between 22 and 26 June, but you do not need an official Cannes Lions delegate badge. The FT Teahouse is on La Croisette and accessible to confirmed Sixth Hive guests for the duration of their slot.
We confirm by email within 48 hours of your application. If you are selected, your confirmation will include your day, time, table number and the names of the other people you will be meeting.
You stay on the waitlist. If a seat opens up before the event, we offer it to the strongest waitlisted applicants. You also get first access to the next curated Sixth Hive room we host.
You can reschedule any time up to 24 hours before your slot by replying RESCHEDULE to your confirmation email. After that, no-shows forfeit their perks and are removed from the Cannes 2026 community.
No. While Cannes Lions is best known as a marketing and creative event, we are deliberately curating across brand-side leaders, agency, network founders, press and investors. The matching across those tracks is exactly what makes the FT Teahouse room interesting.
Each application is individual. If you and a colleague both want a seat, both should apply separately. We do not currently offer pair or team slot
No. There is no application fee, no slot fee, and no payment of any kind for selected attendees. The complimentary FT subscription, early access to Sixth Hive and additional perks are part of being selected.
The room is filling. Apply before it does not.
We review every application and confirm your slot Wednesday 17th of June 2026
FT × Sixth Hive partnership
Contact: hello@sixthhive.com
